Extending your team
Planning
A collaborative approach to establish program goals & design a successful event.
Delivery
On-site support to help your team deliver the best service to event attendees.
Follow-up
Comprehensive review and analysis to understand attendee needs & improve future events.
Planning
MAXEY can extend your resources during your busiest times. Using your existing tools and templates, or leveraging ours, we offer full project management services and end-to-end event strategy and design. Whether you need full planning support, project consulting or assistance in key areas, our team and partner network are ready to help.
Event Strategy & Design | Project Management | Consulting |
Creative menu planning | Agenda & speaker coordination | Contract negotiation |
Event marketing | Budget creation & management | Critical communications & planning |
Exhibits & sponsorships | Housing & travel | Policies & procedures |
Experiential marketing | Project planning & timelines | Sourcing |
Networking events | Registration | Sustainability planning |
Site selection | Reporting & analytics | Technology solutions |
Virtual & hybrid events | Vendor management | Tools & templates |
Delivery
MAXEY has extensive experience developing and executing conventions, global conferences and summits for thousands of attendees, as well as targeted customer, executive and prospect events, including trade shows. On-site during live events or online for virtual events, our resources can help your team deliver exceptional experiences and meet your attendee satisfaction goals.
In-Person, virtual & hybrid event production | ||
Audio visual | Exhibits & sponsors | Speaker management |
Budget tracking & compliance | Food & beverage | Technology solutions |
Crisis & emergency management | Ground transportation | Trade shows |
Customer service | Housing & travel | Vendor management |
Decor | Registration | VIP management |
Entertainment | Social / networking events | Virtual & hybrid events |
Follow-up
We are passionate about creating customer-centric experiences and delivering the best service to you and your attendees — before, during, and after the event. Attendee surveys, as well as post-event reporting and analytics, are critical components of the event lifecycle. MAXEY can measure event results against industry standards and your organization's pre-defined goals.
A clear understanding of how the program performed against metrics such as Key Performance Indicators, Net Promoter Score and Return on Investment, is instrumental in improving and growing future events.
Post-event support | ||
Attendee feedback | Housing & pick-up review | Recommendations for future events |
Budget reconciliation | Post-show campaign planning | Reporting |
Data analysis | Post-show communications | Review of vendor invoices |
Technology
MAXEY can support your existing technology or recommend solutions based on your organization's specific needs and team structure. Here are just a few that we've used to support past events.
ATTENDEE COMMUNICATION & MANAGEMENT
PROJECT MANAGEMENT & COLLABORATION
VIRTUAL EVENTS
FINANCIAL MANAGEMENT, REPORTING & ANALYTICS
Exhibitor & Sponsorship Sales
Sponsorship dollars can offer an additional revenue stream to help your organization offset production costs. Event expenses continue to rise while companies tighten travel and training budgets. While sponsorship revenue can provide the extra dollars you need to help your organization deliver a quality event experience, many do not have dedicated staff to support this key function. MAXEY offers a variety of services to help you build and manage a successful partner strategy and increase event revenues.
Amy Maxey, CMM
About the owner
Amy is a proven Certified Meeting Manager with an extensive B2B marketing background creating dynamic in-person, virtual and hybrid event experiences and integrated marketing campaigns that drive significant pipeline and closed business.
Responsible for hosted and third-party events for various organizations, Amy has led large event teams and built global event strategies while implementing repeatable processes, increasing ROI and exceeding attendance and satisfaction goals. With a passion for events, she enjoys all aspects of the events lifecycle and bringing teams together to collaborate and innovate creative event experiences.
A Kentucky native, Amy loves spending time outdoors on her family's farm and is an avid fan of UK basketball, Bengals football and Reds baseball. She also enjoys travel and music, attending a variety of concerts each year.
Testimonials
"As a partner, I've found Amy an absolute pleasure. She is transparent, open, collaborative and she knows how to effectively communicate the needs of the organization to ensure that I am armed with the information I need to maximize my efforts in the right areas, without spinning my wheels in the areas that are less critical. Through her insight and updates, we have been able to continue to help grow and expand live events while protecting them in the event of changes in strategy or business dynamics."
Alisa Peters, CMP, CMM
Senior Global Event Strategist at Maritz
"Amy is a passionate professional. She is extremely detailed oriented and brings an energy to her team that motivates others. She was key in driving large projects and events as well as contributed to the creativity of the team to come up with compelling, innovative campaigns. I welcome the chance to work with Amy again in the future!"
Amanda Wilson
Vice President, Portfolio Marketing at Bonterra
"Amy is a great joy to work with. She was my client while at various companies. She was in charge of meetings and conventions and we worked together closely on those. She was very detailed with what she needed and was great at thoroughly communicating it in a clear, concise manner. She was straight-forward and really skilled at giving direction without stepping on your toes. I wish I had 10 more clients just like her!!!"
Diane Steele
Senior Event Strategist for Maritz Global Events